Jessica Webster
eCommerce
2026
Background
Jessica needed a gallery-inspired website that felt refined, immersive, and art-first. The goal was to combine a high-end portfolio with a global e-commerce system for selling printed works, without falling into the overly commercial feel of standard e-commerce layouts.
The site also needed to do more than showcase the work. It had to support private collections, selected trade access, and a substantial biography section that could bring together her background, technique, inspiration, exhibitions, reviews, and more in one place. The nature of some of the work also called for a more layered approach to how certain collections would be presented and accessed.
Approach
Jessica had a very specific visual direction for the shop and catalogue experience, but the standard Wix e-commerce layouts were too restrictive to achieve it. To make that possible, I moved away from the default storefront layout and created a fully custom front-end experience that kept the focus on the artwork rather than the usual shop interface.
I connected the custom design to the underlying e-commerce system so the site could remain visually tailored while still supporting the practical side of selling online. This included custom product and catalogue pages, custom multi-currency functionality for international sales, and a more considered structure for browsing and viewing collections.
I also introduced clear navigation and sub-navigation, built tailored collection pages, and created members-only areas for exclusive works. Alongside that, I created a well-structured biography section that brings together Jessica’s background, technique, inspiration, exhibitions, reviews, and more in one place, giving her a stronger PR and promotional tool.
Jessica Webster
