Shootsy.io
SaaS
2022
Background
Shootsy was a brand new startup that came to me with a blank canvas. There was no established branding, no website copy, and no existing website, so the project needed to define how the business would present itself from the outset.
The website was intended as an MVP-style first version — a simple but polished presence that could introduce the business, give it a clear identity, and put something credible in place at an early stage. Built in classic Wix in 2022, this project is included as an example of work that still feels current and well resolved today.
Approach
I approached the project as a combined branding, copy, and website exercise. I developed the visual identity, wrote the website copy, and designed the site as a single, connected system so the business could launch with a more cohesive and considered presence.
Because this was an early-stage MVP, the goal was not to overcomplicate the website, but to create something clear, clean, and presentable that could act as a strong first step. Built in classic Wix in 2022, it remains a good example of simple work that has held up well over time.
Seamas Egan
